Summary

Proposal to redesign the DeansListDAO website with a total budget of $3,500, aimed at improving user engagement, clarifying the DAO's mission, and creating a more intuitive platform for potential members and clients.

The current redesign is already live at https://deanslist.services/, so at the defeat of this proposal, further discussion will be brought via DAO discussion.

Upon approval there is no need for further discussion as such as already happen beforehand.

Rationale

The old website failed to effectively:

• Communicate the core purpose of DeansListDAO
• Provide a clear onboarding path for potential members
• Showcase the DAO's services and achievements
• Integrate regional network states (Nigeria and Brazil)

The current website addresses these critical pain points by:

• Creating an intuitive and responsive design
• Highlighting the DAO's unique value proposition
• Streamlining the user journey from first contact to engagement

Implementation Details

Budget Breakdown

• Total Budget: $3,500 (2,800.00 USDC + 700.00 DEAN)
• Allocation:
  1. Dean’s List Nigeria Network State Multi-Sig (100%) 36t37e9YsvSav4qoHwiLR53apSqpxnPYvenrJ4uxQeFE

Vesting Schedule

• 80% ($2,800) paid upon proposal execution via a Realms transfer instruction.

• 20% ($700) paid every every month through a grant instruction via Realms to the multi-sig above mentioned over a year.

  

  

Technical Specifications

• Open-source implementation
• Responsive design for desktop and mobile
• Integrated sections:
  • Hero section with clear CTA
  • Services showcase
  • Pricing information
  • Regional network states
  • Testimonials
  • Events overview
  • About Us section with key metrics

Benefits

• Improved user understanding of DeansListDAO
• Simplified onboarding process
• Enhanced visual representation of community achievements
• Unified platform for regional network states
• Clear communication of services and value proposition

Assumptions

• 50% increase in website engagement
• 30% reduction in onboarding friction
• Improved clarity of DAO's mission and services
• Increased visibility of regional network states
• Better conversion of visitors to active community members

Valuation Growth Impact

Current Metrics

• Treasury: $115,000 (in various assets)
• Revenue Model: Dean’s List DAO earns revenue by completing contracts in the Solana ecosystem, retaining a 5% tax on the revenue generated by its members.

Growth Scenarios Post-Redesign

1. Increased Visibility Leading to More Contracts

   • A 50% increase in website engagement is expected to translate into greater visibility, leading to 30%-50% growth in inbound contract opportunities.

   • Improved clarity of the DAO's mission and services will attract new clients and larger contracts.

     

2. Revenue Growth from Contracts

   • Current annual revenue from contracts: $150,000
   • Growth in contracts due to improved visibility: +30%-50% (additional $45,000-$75,000 annually)
   • DAO Tax (5% of total revenue): $2,250-$3,750 in additional annual revenue for the treasury.

3. Improved Contract Margins

   • A 30% reduction in onboarding friction for potential clients will streamline negotiations, enabling members to focus on higher-value contracts.
   • Enhanced branding and professionalism may justify a 10% average increase in contract size:
     • Example: If the current average contract size is $50,000, a 10% increase adds $5,000 per contract. For 10 contracts annually, this adds $50,000 in total revenue, of which 5% ($2,500) contributes to the DAO treasury.

4. Valuation Growth from Treasury Expansion

   • Current treasury: $115,000

   • Projected treasury growth (from tax on contracts): +$4,750 to $6,250

   • Total treasury after one year: $119,750 to $121,250

   • Valuation growth (assuming proportional correlation to treasury size):

     • Current valuation: $450,000
     • Projected valuation: $468,000 to $472,500

     

5. Intangible Value Additions

   • Increased visibility of regional network states (Nigeria and Brazil) will position the DAO as a global leader in the Solana ecosystem, attracting high-value contracts and partnerships.

   • This visibility could lead to speculative token interest, increasing valuation by an additional 10%-15%.

   • Adjusted projected valuation: $472,500 × 1.15 = $543,375 upper bound.

     

Total Valuation Potential

Dean’s List DAO’s valuation could grow from $450,000 to $468,000-$543,375 within 12 months due to increased contract volume, higher margins, and stronger brand positioning.

TWAP Calculation

Current MCAP will be -5% of the MCAP at the time of the proposal to account for volatility between the time of the written proposal and the time of on-chain creation.

• For the proposal to pass: Current MCAP + 3% = $475,000.00 + $14,250.00 = $489,250.00

• For the proposal to fail: MCAP must be less than $475,000.00 USDC